As the creator of the Be Conscious brand and designer of the entire collection of 100% sustainable bags, I can proudly say that this project is the result of my effort, my vision and my commitment to sustainability. From its conception to its launch, I worked tirelessly to design each piece, select the most sustainable materials, and create a branding strategy that would connect with our target audience. The Be Conscious collection is a reflection of my passion for sustainable fashion and my dedication to circular design. Each piece was designed with care and attention to detail, and its success in the marketplace is a testament to the quality and innovation that characterize my work. As creative director, I also worked on the creation of the Be Conscious brand and its market positioning strategy. Through my experience and knowledge in the fashion industry, I was able to identify the needs and desires of our target audience and use them to create a brand that represented our values and vision. In short, Be Conscious is a project that I created from scratch and that continues to be a success thanks to my talents as a designer and creative director. My focus on sustainability and timeless design, combined with an effective marketing strategy, has led Be Conscious to become a leading brand in the sustainable fashion market.